Brevo vs Sender

Brevo gives small businesses email, SMS, WhatsApp, automation and a basic CRM in one platform, with a free plan that stores up to 100,000 contacts and sends 300 emails a day. Pricing is driven by email volume, which can be cheaper than contact-based tools. Check the contact limits on low-volume paid tiers before you commit.

• ✓Free plan stores up to 100,000 contacts and sends up to 300 emails a day
• ✓Paid plans priced by monthly email volume, not list size
• ✓Unlimited automated workflows from the Standard plan, plus A/B testing

• –Free emails carry the Brevo footer, and the daily cap is 300 emails
• –Low-volume tiers have tight contact caps: 5,000 emails a month on Starter or Standard allows only 500 marketing contacts

Sender is a low-cost email and SMS marketing platform with one of the more generous free plans: 2,500 subscribers and 15,000 emails a month, with automation, popups and landing pages included. Paid plans remove Sender branding and add A/B tests, SMS and more seats, starting at $108 a year for Standard. It covers what most small businesses need, though it is lighter on advanced reporting and integrations than bigger names.

• ✓Free plan: 2,500 subscribers, 15,000 emails a month, automation and popups
• ✓14-day trial of the Professional plan on sign-up
• ✓Standard from $108/year ($9/month), with a 30% first-year discount for new users

• –Free emails carry Sender branding and there is no custom domain
• –Free plan limits you to 10 landing pages and one seat