Marketing · Review · Updated 16 October 2026
Brevo reviewEmail, SMS and automation priced by emails sent, not by contacts stored
Excellent
Brent score, out of 5
Brevo gives small businesses email, SMS, WhatsApp, automation and a basic CRM in one platform, with a free plan that stores up to 100,000 contacts and sends 300 emails a day. Pricing is driven by email volume, which can be cheaper than contact-based tools. Check the contact limits on low-volume paid tiers before you commit.
Price
Free plan; paid from $9/month
Free option
Free plan
Best for
Small businesses and solopreneurs starting email marketing
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Best for
- Small businesses and solopreneurs starting email marketing
- Ecommerce stores that need transactional and marketing email together
- Teams wanting email, SMS and WhatsApp in one place
- Businesses with large lists but modest sending volume
Skip it if
- Senders who need a lot of daily volume for free
- Enterprises wanting advanced analytics without a sales-led plan
- Anyone who wants the Brevo footer removed on the cheapest plan without an add-on
Your list is growing, but your email tool keeps charging you more every time a new subscriber joins, even if half of them only hear from you once a month. Meanwhile you are juggling one app for newsletters, another for order emails and a third for SMS.
Brevo, formerly Sendinblue, takes a different approach. Plans are priced mainly by how many emails you send, and one account covers campaigns, automation, transactional email, SMS, WhatsApp and a lightweight CRM.
Below we break down the real limits of each plan, including a contact cap on small tiers that many reviews miss.
What is Brevo?
Brevo is a customer relationship and marketing platform used by more than 600,000 businesses, according to the vendor. It combines a drag-and-drop email editor, templates, forms, segmentation, marketing automation, transactional email (SMTP and API), SMS, WhatsApp, web push, live chat and a sales CRM. You can start free, then pick a paid plan by monthly email volume and add channels or seats as needed.
Pros and cons
What we like
- Free plan stores up to 100,000 contacts and sends up to 300 emails a day
- Paid plans priced by monthly email volume, not list size
- Unlimited automated workflows from the Standard plan, plus A/B testing
- Email, SMS, WhatsApp, push, live chat and a CRM in one account
- Transactional email via SMTP relay and API alongside marketing campaigns
- Prices published in 17 currencies, including AUD, GBP and EUR
What could be better
- Free emails carry the Brevo footer, and the daily cap is 300 emails
- Low-volume tiers have tight contact caps: 5,000 emails a month on Starter or Standard allows only 500 marketing contacts
- Removing the Brevo logo on Starter is listed as a paid add-on in Brevo's pricing catalog
- SMS credits are sold separately, and Professional is sales-led
Overall
Excellent
- Features4.5
- Ease of use4.3
- Value4.6
- Support4.0
Key features of Brevo
Email campaigns and editor
Build emails with a drag-and-drop editor and responsive templates, and draft subject lines and copy with the built-in AI content generator. Basic open and click reporting is included on every plan.
Marketing automation
From Standard, you can create unlimited multi-step automated workflows, such as welcome series and abandoned-cart reminders. Standard also adds A/B testing, AI send-time optimization and web event tracking.
Transactional email
Send order confirmations, password resets and receipts through Brevo's SMTP relay or API. Having transactional and marketing email in one tool simplifies setup for online stores.
Multichannel messaging
SMS (credits sold separately), WhatsApp, web and mobile push, live chat and a chatbot sit in the same account. Professional adds WhatsApp, popups and push as included marketing channels.
Segmentation and forms
Filter contacts by demographics, site activity, campaign engagement and custom events, and save as many segments as you need. Sign-up forms can trigger follow-up emails automatically.
Sales CRM
Paid marketing plans can add Sales Essentials seats for pipelines and deal tracking. Sales seats are listed at $31/month for Essentials and $65/month for Advanced in USD.
Brevo pricing
Checked 2026-10. Prices can change; confirm on Brevo (formerly Sendinblue)’s site.
Free
$0
free forever, no card needed
- Up to 300 emails a day
- Up to 100,000 contacts
- Brevo footer on emails
Starter
$9/month
monthly ($97/year billed annually)
- From 5,000 emails a month
- 500 contacts at 5,000 emails; 500,000 from 20,000 emails
- 20,000 emails is $32/month
Standard
$18/month
monthly ($194/year billed annually)
- Unlimited automation workflows
- A/B testing, send-time optimization
- No Brevo logo, landing pages
Professional
Check current pricing
talk to sales
- From 150,000 emails a month
- 10 seats included
- WhatsApp, popups, push, AI segmentation
Enterprise
Custom
contact sales
- For 1M+ contacts
- Custom data integrations
- Multi-account management
Watch out: Prices shown are Brevo's USD base prices (it also lists AUD, EUR, GBP and more); the price rises with your monthly email tier, and annual billing saves about 10%.
See current Brevo pricing →What people use Brevo for
Weekly newsletter for a growing list
A blogger with 8,000 subscribers sends one newsletter a week. Because plans scale by email volume, a mid-volume Starter tier can cover this without paying for each stored contact.
Online store email
A Shopify or WooCommerce store sends order emails through Brevo's API and runs an abandoned-cart automation on Standard. Both live in one account with shared contact data.
Local service business
A clinic uses the free plan to email appointment reminders and adds SMS credits for last-minute changes. It stays within 300 emails a day without paying a monthly fee.
How to get started with Brevo
- 1
Create a free account and verify your sending domain
- 2
Import your contacts or add a sign-up form to your site
- 3
Build your first email from a template and send a test
- 4
Set up a welcome automation, then upgrade when you need more daily volume or no footer
Brevo alternatives
| Product | Choose it when |
|---|---|
| Brevo 4.4 | Small businesses and solopreneurs starting email marketing |
| Mailchimp | Choose it if you want the most widely known brand and a large template and integration library. |
| MailerLite | Choose it for a simpler, creator-friendly editor and generous free tier priced by subscribers. |
| Klaviyo | Choose it if you run a larger ecommerce store and need deep revenue-based segmentation. |
Brevo: frequently asked questions
Is Brevo free?+
Yes. The free plan lets you store contacts and, once your account is approved for sending, send up to 300 emails per day. Free emails include a 'Sent with Brevo' footer.
How much does Brevo cost per month?+
Starter begins at $9/month and Standard at $18/month in USD for 5,000 emails, and the price rises with email volume. For example, Starter at 20,000 emails a month is $32/month.
Does Brevo charge by contacts or emails?+
Mainly by emails sent per month. Note that the lowest tiers still cap marketing contacts: at 5,000 emails a month the limit is 500 contacts, rising to 500,000 from 20,000 emails.
Is Brevo the same as Sendinblue?+
Yes. Sendinblue rebranded as Brevo, and the platform expanded into SMS, WhatsApp, CRM and loyalty tools.
Can I remove the Brevo logo from my emails?+
The logo is removed on Standard and above. On Starter, Brevo's pricing catalog lists logo removal as a paid add-on.
Does Brevo support transactional emails?+
Yes. You can send transactional email, SMS and WhatsApp messages through Brevo's SMTP relay and API.
Final verdict
Is Brevo worth it?
If you want email marketing that does not punish you for a big list, Brevo is a strong first stop. Open a free account, send your first campaign to real subscribers, and move to Standard when you want automation, A/B tests and a clean, unbranded footer.
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Reviewed by
Amjid Ali, Founder and editor
Amjid Ali is a Melbourne-based AI and automation lead, author of five books on infrastructure, automation and digital transformation, and a corporate trainer whose courses on n8n, Proxmox, firewalls and ERP have taught thousands of IT professionals.
Last updated 16 October 2026 · How we review
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