Marketing · Review · Updated 17 October 2026
Brand24 reviewAI social listening that tracks brand mentions across 25M+ online sources
Excellent
Brent score, out of 5
Brand24 is an easy way to find out what people say about your brand across social media, news, blogs, forums and review sites, with AI sentiment and reports on top. The 14-day trial needs no card. The catch is price: the entry plan is $199/month billed annually for only 3 keywords and 12-hourly updates, so most teams will need Team or Pro.
Price
From $199/month billed annually (USD); 14-day free trial
Free option
Free trial
Best for
Marketing and PR teams tracking brand and campaign mentions
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Best for
- Marketing and PR teams tracking brand and campaign mentions
- Agencies reporting on clients' online reputation
- Businesses watching competitors and industry keywords
- Brands that need alerts when negative mentions spike
Skip it if
- Solo creators or small shops on a tight budget
- Teams that need to track dozens of keywords on a low tier
- Enterprises needing full social publishing and customer care in one tool
People are talking about your brand right now, on Reddit threads, TikTok comments, news sites and review pages. Most of it never tags you, so you only find out when a complaint goes viral or a journalist calls.
Brand24 watches the web for the keywords you choose, such as your brand, products, competitors or campaign hashtags. It collects every mention, scores sentiment with AI, and shows you reach, volume and trends in one dashboard.
Here is what each plan really gives you, where the limits bite, and how it compares with other listening tools.
What is Brand24?
Brand24 is an AI social listening and media monitoring tool. You create a project with keywords, and it collects public mentions from over 25 million online sources, including X, Facebook, Instagram, YouTube, LinkedIn, TikTok, Reddit, Telegram, Spotify, news sites, blogs, forums, TripAdvisor and the App Store. Mentions are tagged for sentiment and shown with reach and engagement metrics. Higher plans add AI insights, topic detection, event detection and an AI brand assistant you can question.
Pros and cons
What we like
- Monitors 25M+ sources including X, Facebook, Instagram, TikTok, YouTube, Reddit, news and reviews
- AI sentiment analysis on every plan
- Language detection across 108 languages
- Unlimited users from the Team plan up
- Realtime updates on Pro and Business
- 14-day free trial with no credit card
What could be better
- Entry Individual plan is $199/month annual with just 3 keywords
- Individual updates only every 12 hours
- AI Insights and AI Topics are limited to 2 projects on Pro
- Smart Context Search is a paid add-on on Pro and Business
Overall
Excellent
- Features4.5
- Ease of use4.5
- Value3.9
- Support4.2
Key features of Brand24
Wide source coverage
Brand24 says it tracks over 25 million sources in real time. That covers major social networks, video platforms, podcasts on Spotify, news, blogs, forums and review sites.
AI sentiment analysis
Every plan sorts mentions into positive, negative and neutral. You can filter to negative mentions and respond before they spread.
AI insights, topics and events
Pro and above add AI Insights, AI Topics and AI Events Detection, which flag spikes and group what people are discussing. Business raises AI Insights to 5 projects with unlimited topics.
AI Brand Assistant
From Pro, you can ask the assistant questions about your mentions in plain language. It helps turn raw mentions into a short summary for your team.
Reports and competitor benchmarks
Measure PR coverage, reach, hashtag performance and share of voice against competitors. Reports can be automated and shared; Business adds advanced reports.
Update frequency by plan
Individual refreshes every 12 hours, Team every hour, and Pro and Business in realtime. Pick based on how fast you need to react.
Brand24 pricing
Checked 2026-10. Prices can change; confirm on Brand24’s site.
Individual
$199/month
billed annually ($249 monthly)
- 3 keywords, 2K mentions/month
- 1 user
- Updates every 12 hours
Team
$299/month
billed annually ($349 monthly)
- 7 keywords, 10K mentions/month
- Unlimited users
- Hourly updates, chat support
Pro
$399/month
billed annually ($499 monthly)
- 12 keywords, 40K mentions/month
- Realtime updates
- AI Insights, Topics, Events and Brand Assistant
Business
$599/month
billed annually ($699 monthly)
- 25 keywords, 100K mentions/month
- AI Insights for 5 projects
- Client success lead, advanced reports
Enterprise
From $1,499/month
billed annually
- Custom keywords and mentions
- Unlimited AI Insights
- Dedicated consulting
Watch out: Prices are in US dollars; keyword and mention caps are the real limit, so count the brands, products and competitors you need to track before choosing a tier.
See current Brand24 pricing →What people use Brand24 for
Product launch monitoring
A consumer brand tracks its new product name and launch hashtag on Pro with realtime updates, and the social team replies to negative mentions within the hour.
Agency client reporting
An agency on Business tracks 25 keywords across several clients and sends automated monthly reports on reach, sentiment and share of voice.
Competitor watch
A SaaS company tracks two competitors and its own brand on Team, spotting feature complaints on Reddit and review sites that feed its roadmap and sales talk tracks.
How to get started with Brand24
- 1
Start the 14-day free trial, no credit card needed
- 2
Create a project with your brand name, products and a competitor
- 3
Add excluded words to cut noise from unrelated mentions
- 4
Set up alerts and filter to negative sentiment
- 5
Before the trial ends, count your keywords and pick the plan that covers them
Brand24 alternatives
| Product | Choose it when |
|---|---|
| Brand24 4.3 | Marketing and PR teams tracking brand and campaign mentions |
| Vista Social4.4 | Choose it if you mainly need social publishing and inbox, with basic listening. |
| Mention | Choose it if you want a similar listening tool and want to compare keyword limits. |
| Talkwalker | Choose it if you are an enterprise that needs deeper analytics and image recognition. |
Brand24: frequently asked questions
How much does Brand24 cost?+
Plans start at $199/month billed annually ($249 monthly) for Individual and go up to $599/month annual for Business. Enterprise starts from $1,499/month.
Does Brand24 have a free trial?+
Yes, a 14-day free trial. Brand24's FAQ says no credit card is required.
What sources does Brand24 monitor?+
It lists X, Facebook, Instagram, YouTube, LinkedIn, TikTok, Reddit, Telegram, Spotify, news sites, blogs, forums, reviews, TripAdvisor and the App Store, across over 25 million sources.
Does Brand24 do sentiment analysis?+
Yes, AI sentiment analysis is included on every plan. It sorts mentions into positive, negative and neutral.
How many keywords can I track?+
Individual allows 3 keywords, Team 7, Pro 12 and Business 25. Enterprise is custom.
Is Brand24 good for small businesses?+
It works well, but the price starts at $199/month annual. A small business tracking one brand might manage on Individual if 12-hourly updates are fast enough.
Final verdict
Is Brand24 worth it?
If you want to know what people say about your brand before it becomes a problem, Brand24 is quick to set up and clear to read. Start the free 14-day trial, add your brand and one competitor, and see what you have been missing.
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Reviewed by
Amjid Ali, Founder and editor
Amjid Ali is a Melbourne-based AI and automation lead, author of five books on infrastructure, automation and digital transformation, and a corporate trainer whose courses on n8n, Proxmox, firewalls and ERP have taught thousands of IT professionals.
Last updated 17 October 2026 · How we review
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Brand24 4.3
From $199/month billed annually (USD); 14-day free trial