Marketing · Review · Updated 17 October 2026
WhatConverts reviewCall, form and chat lead tracking that ties every lead back to the ad or keyword
Excellent
Brent score, out of 5
WhatConverts is a focused, well-liked tool for proving which campaigns produce real leads: calls, forms, chats and sales in one list, each tied to its source and keyword. Single-business plans are affordable, but usage fees for numbers, minutes and form tracking sit on top, and the best attribution features need the $160 Elite tier. Agencies get strong value from unlimited accounts and white label.
Price
From $30/month (call tracking only), plus usage beyond the included credit
Free option
Free trial
Best for
PPC and SEO agencies that must prove lead value to clients
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Best for
- PPC and SEO agencies that must prove lead value to clients
- Local service businesses where phone calls are the main lead source
- Marketers who want calls, forms and chats in one lead list
- Healthcare marketers who need HIPAA-compliant tracking (Pro and up)
Skip it if
- Ecommerce stores with almost no phone or form leads
- Teams that want a full CRM rather than a lead tracker
- Buyers who want a fixed bill with no usage charges
Your phone rings, a form comes in, a chat starts. The client asks which ads paid for themselves, and all you can show is clicks and sessions. Google Analytics does not hear the phone calls, and the form tool does not know which keyword brought the visitor.
WhatConverts was built for that gap. It gives each traffic source its own tracking number, captures form and chat submissions, and stores them all as leads tagged with the campaign, keyword and landing page. You can then mark which leads were good and what they were worth, and report on that instead of raw traffic.
This review covers what each 2026 plan includes, how the usage charges work, and when an agency plan makes sense.
What is WhatConverts?
WhatConverts is a lead tracking and reporting platform for marketers and agencies. A small script on your site swaps phone numbers per visitor or per source (dynamic number insertion) and captures web forms and chats. Each call, text, form, chat or transaction is saved as a lead with its marketing source, campaign and keyword, along with call recordings and transcripts. You can qualify leads, assign a value, export them to a CRM and build reports. It integrates with Google Ads, Microsoft (Bing) Ads, Google Analytics, Facebook Ads and, by its own count, over 1,000 other tools.
Pros and cons
What we like
- Tracks calls, texts, forms, chats and transactions back to source, campaign and keyword
- Call recording and transcripts on every plan, with dynamic number insertion
- Unlimited users on every account
- Agency plans include unlimited client accounts, with white label for $50/month
- Report Builder and scheduled reports from the Pro plan
- 14-day free trial on all plans
What could be better
- Extra numbers, minutes, transcription and texts are billed per unit beyond the included credit
- The $30 plan tracks calls only; form and chat tracking start at $60/month
- Multi-touch attribution and customer journey are reserved for Elite ($160/month)
- Agency plans start at $500/month, a big step for small agencies
Overall
Excellent
- Features4.5
- Ease of use4.3
- Value4.2
- Support4.5
Key features of WhatConverts
Call tracking with dynamic numbers
Instant local or toll-free tracking numbers, dynamic number insertion per visitor, plus call recording and transcripts on every plan. Calls are matched to the source, campaign and keyword that produced them.
Form, chat and transaction tracking
From the Plus plan, web forms, chats and ecommerce transactions are captured as leads alongside calls. Beyond the included allowance, each is billed at 10 cents.
Lead management and valuation
Search, filter and qualify leads, mark quotes and sales values, and send them to your CRM. This is what turns lead counts into revenue reporting.
Report Builder and scheduled reports
From Pro, you can build custom reports with filters and extra dimensions, such as source plus campaign, and send them to clients on a schedule.
Call flows
Pro adds call routing, from a simple voicemail rule up to routing for distributed sales teams.
Lead Intelligence and attribution
Elite adds multi-click attribution, the customer journey, pages visited and rules that qualify leads automatically.
WhatConverts pricing
Checked 2026-10. Prices can change; confirm on WhatConverts’s site.
Call Tracking
$30/month
billed monthly
- $30 usage credit
- Call and text tracking
- Recording and transcripts
- API access
Plus
$60/month
billed monthly
- Adds form and chat tracking
- Campaign and keyword reporting
- Google Ads, Bing and Analytics integrations
Pro
$100/month
billed monthly
- Call flows
- Report Builder and scheduled reports
- HIPAA-compliant tracking
Elite
$160/month
billed monthly
- Customer journey and multi-click attribution
- Pages visited
- Lead Intelligence rules
Agency (Plus, Pro, Elite)
$500, $800 or $1,250/month
billed monthly
- Unlimited accounts
- $250-$400 usage credit
- Agency reporting
- White label +$50/month
Watch out: Prices are shown in US dollars; extra local numbers ($2.50 each), local minutes (4.5 cents), transcription (2 cents/min), texts (3 cents) and form/chat tracking (10 cents each) are billed beyond your included credit on single-account plans.
See current WhatConverts pricing →What people use WhatConverts for
A plumber's Google Ads account
Each ad click sees a unique tracking number. The owner can see which keywords produced booked jobs rather than just calls, and cut spend on the ones that only bring price shoppers.
Agency client reporting
An agency on an Agency plan adds every client as its own account, white-labels the dashboard and sends scheduled monthly reports showing qualified leads and value by channel.
A multi-location clinic
On Pro, HIPAA-compliant tracking and call flows route patients to the right location, while forms and calls are reported together by campaign.
How to get started with WhatConverts
- 1
Start the 14-day free trial and choose a plan that matches the lead types you need (calls only, or calls plus forms)
- 2
Add the WhatConverts tracking script to your website
- 3
Create tracking numbers for each source and turn on dynamic number insertion
- 4
Connect Google Ads and Google Analytics so leads carry campaign and keyword data
- 5
Qualify the first week of leads and set values, then build your first report
WhatConverts alternatives
| Product | Choose it when |
|---|---|
| WhatConverts 4.4 | PPC and SEO agencies that must prove lead value to clients |
| CallRail | Choose CallRail if you want a widely used call tracking suite with built-in conversation intelligence add-ons. |
| CallTrackingMetrics | Choose CallTrackingMetrics if you need a contact-center style phone system with call tracking built in. |
| Leadfeeder4.2 | Choose Leadfeeder if your goal is identifying companies that visit your site rather than tracking calls and forms. |
WhatConverts: frequently asked questions
How much does WhatConverts cost?+
Single-account plans are $30 (Call Tracking), $60 (Plus), $100 (Pro) and $160 (Elite) per month. Agency plans with unlimited accounts are $500, $800 and $1,250 per month. Usage beyond the included credit, such as extra numbers and minutes, is billed per unit.
Does WhatConverts have a free trial?+
Yes. Every plan includes a 14-day free trial, and WhatConverts says you can cancel anytime.
Does WhatConverts track form submissions?+
Yes, from the Plus plan up. The $30 Call Tracking plan covers calls and texts only.
Is WhatConverts HIPAA compliant?+
WhatConverts lists HIPAA-compliant tracking on the Pro plan and above. Healthcare businesses should confirm the details, including any agreement they need, with WhatConverts before going live.
How many users can I add?+
WhatConverts says there is no limit on the number of users per account.
Can agencies white-label WhatConverts?+
Yes. White label costs an extra $50/month and covers the dashboard, emails and domain under your own brand.
Final verdict
Is WhatConverts worth it?
If you run ads or SEO and your leads arrive by phone and form, WhatConverts gives you the one thing clicks cannot: a list of real leads tied to the campaigns that produced them. Start the 14-day trial, install the script, and within a week you can show which channels actually bring in business.
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Reviewed by
Amjid Ali, Founder and editor
Amjid Ali is a Melbourne-based AI and automation lead, author of five books on infrastructure, automation and digital transformation, and a corporate trainer whose courses on n8n, Proxmox, firewalls and ERP have taught thousands of IT professionals.
Last updated 17 October 2026 · How we review
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WhatConverts 4.4
From $30/month (call tracking only), plus usage beyond the included credit